According to the Shahr-e-Bourse,While the current market price of a Pride car has reached approximately 710 Million Tomans, calculations show that if this vehicle had only been subject to the inflation rates of countries like Saudi Arabia or even the Eurozone, its price would still be under 23 Million Tomans.
Comparative Table: Pride Price Based on Global Inflation (January 2026)
| Scenario (Based on Inflation of…) | Hypothetical Price (Tomans) | Difference from Actual Price |
| Iran (Actual Price) | ~710,000,000 | – |
| Turkey | ~222,300,000 | 📉 487 Million Cheaper |
| United States | ~22,100,000 | 📉 688 Million Cheaper |
| Eurozone | ~21,000,000 | 📉 689 Million Cheaper |
| Saudi Arabia | ~19,500,000 | 📉 690 Million Cheaper |
| UAE | ~19,400,000 | 📉 690 Million Cheaper |
Key Insights:
The Cost of Inefficiency: The gap between the actual price (710 million) and the hypothetical price based on UAE inflation (19.4 million) represents the “cost of managed economy” and currency devaluation that Iranian consumers are paying.
Turkey’s High Inflation: Interestingly, even if Pride followed Turkey’s high inflation rate, it would still be priced at around 222 million Tomans—less than one-third of its current price in Iran.
Luxury Status: As the report highlights, suppression of market mechanisms and chronic inflation have turned an entry-level car like Pride into a “luxury good” for many Iranian households.
