According to the Shahr-e-Bourse, field surveys and listings on major platforms (like Bama) on Tuesday, December 23, 2025 (2 Dey 1404), indicate that the Dena Plus Turbo Automatic Optional (Model 1404) is trading in the range of 1.625 billion Tomans.
In the Saipa group, the Shahin Plus Automatic (Model 1404) is priced around 935 million Tomans (pre-payment/draft) and up to 1.61 billion Tomans (cash market price), highlighting a massive gap between factory and market prices.
Table of Iranian Car Prices (December 23, 2025)
| Car Model | Year | Approx. Market Price (Tomans) | Market Trend |
| Dena Plus Turbo Auto (Optional) | 1404 | 1,625,000,000 | 🔼 IKCO Luxury |
| Tara Automatic V4 LX | 1404 | 1,350,000,000 to 1,620,000,000 | 🔼 High Volatility |
| Shahin G (Manual) | 1404 | 735,000,000 (Draft/Pre) | ➖ Saipa Popular |
| Shahin Plus Automatic | 1404 | 1,610,000,000 | 🔼 Price Ceiling |
| Quick GXR-L (Manual) | 1404 | 415,000,000 (Pre) | ➖ Budget Option |
| Quick S (Manual) | 1404 | 780,000,000 | 🔼 Price Growth |
| Arisun 2 (Upgraded) | 1404 | 825,000,000 | 🔼 Best-selling Pickup |
The domestic car market remains heavily influenced by currency fluctuations and inflationary expectations. The announced prices for 1404 models show the market is adjusting to the Dollar exchange rate in the 132,000 Toman channel. A notable highlight is the price jump of the Tara Automatic V4, which has been listed as high as 1.6 billion Tomans in some ads. Additionally, the rise of the Quick S to 780 million Tomans signals the potential disappearance of sub-500 million Toman cars from the free market.
