According to Shahr-e- Bourse, trading today (Wednesday, December 31, 2025) in the domestic car market began with buyer caution.
The popular Peugeot 207 family, which led the price rallies in recent days, retreated today, and Dena Plus failed to set new records. Market dealers say: “There are no buyers, and with the dollar coming down, no one dares to buy at high prices.”
Price Table: Iran Khodro & Saipa Products (Dec 31, 2025)
| Car Model | Market Price (Tomans) | Daily Change | Status |
| Dena Plus Turbo Auto (Optional) | 1,580,000,000 | 📉 10M Drop | 🔽 Price Correction |
| Peugeot 207 Manual (Hydraulic) | 1,020,000,000 | 📉 Slight Drop | ➖ Stable |
| Peugeot 207 Automatic (Panorama) | 1,430,000,000 | 📉 5M Drop | 🔽 Bearish |
| Tara Automatic V4 | 1,610,000,000 | ➖ No Change | 🧊 Stagnation |
| Shahin G (Sunroof) | 1,080,000,000 | ➖ Stable | ➖ Low Volatility |
| Quick GX-L (Upgraded) | 635,000,000 | 📉 2M Drop | 🔽 Slight Drop |
| Atlas G | 790,000,000 | ➖ Stable | ➖ Waiting |
What is the market situation?
The Dollar’s Psychological Effect: The domestic car market, especially for high-liquidity models like the Quick and 207, reacts quickly to currency fluctuations. The drop in the exchange rate to the 137,000 Toman channel has eliminated the excitement for buying.
Waiting for Imports: New reports regarding the clearance of used cars and the increased supply of new imported vehicles have caused some investors to prefer waiting for foreign options rather than purchasing expensive domestic cars (like Tara and Dena).
